The gig economy has gotten a massive amount of attention over the past several years because so many people are engaged in this type of work, whether full time or as a ‘side hustle.’ While the gig world is an innovation to the modern economy, there are many aspects of it that mirror traditional jobs and businesses. As a gig worker, for example, you not only have to provide quality work to your customers, but you also must market yourself in order to attract those customers. One of the most important things you can do to get more customers is to build your brand.
What Does It Mean to Build Your Brand in the Gig World?
Building a brand is a component of marketing that businesses have used for almost as long as people have been buying and selling goods and services. To put it simply, it is a strategy used that ensures your business (even if you are just a ‘one man show’) is recognizable by your potential customers. If you offer a web design service, for example, you want people and companies in your area to think of you first when they need to hire someone for this type of work.
In traditional business, this often means running television, radio, and internet advertisements. While these strategies can certainly be helpful for gig workers as well, they are often unrealistic because of the budgets that they require. Fortunately, there are plenty of other things you can do to build your brand today to attract new clients for years to come.
Quick Tips for Building Your Brand
Read through the following quick tips for building your brand in the gig world. These are simple introductions to proven strategies that successful gig workers have taken advantage of for years. When implemented properly, and continued over time, they will help you to build your brand so you can grow your business and achieve your goals.
- Consistency is Key – When building your brand, you want to make sure that you are focused and consistent on one single brand. This means using the same company name, logos, and other identifiable things across all your branding efforts. A simple example of this is making sure that all your social media accounts use the same name to build recognition across platforms.
- You Are Your Brand – As a gig worker, you are the face of your own business. This means that you are your own brand. Lean into your personality to help set yourself apart from the competition. In addition, it can help to show your face in pictures and videos to help build a connection with your potential customers.
- Results Can Take Time – Building a brand takes time. There is no way around it. Even iconic corporate brands like McDonalds and Starbucks were once unknown entities. If you want to grow in the gig world, you need to commit to work on it for an extended period. While immediate results are possible, continuous effort over time will really help your business grow.
- Harness Your Existing Clients – Your existing clients are one of your most valuable assets. If you have a client who is happy with your work, don’t hesitate to ask them to recommend you to their contacts. This can be a little stressful, but having people talk about your brand is a great way to become more recognizable.
These proven strategies will help you to grow your brand and bring in new clients over time. Working on each of these items every day takes hard work, but the results will be worth it. Start immediately and create a branding strategy for your business that will help you to reach your goals in the gig world.
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